K. Srinivasan (75), popularly known as Prime Point Srinivasan, is a distinguished communication professional, digital journalist, and social entrepreneur. With over 25 years of experience in the banking and communication sectors, he has made significant contributions to public relations (PR), image management, communication education, and journalistic excellence.

Early Career and Banking Experience:

Hailing from  Therizhandur, a village in Tamil Nadu, Prime Point Srinivasan was always driven by a desire to excel. After completing his education, he joined Indian Bank in 1973 as a clerk. His career in the banking industry was marked by rapid growth, where he rose through the ranks with sheer dedication and hard work. After two years of exemplary service, he joined Corporation Bank as a Probationary Officer, where he worked in various managerial roles.

In 1988, Srinivasan established the Corporate Communications Department for Corporation Bank in Delhi, a pioneering initiative in public sector banking. This role not only involved managing internal and external communication but also liaising with the Government of India and the Indian Parliament on communication and public relations matters.

Founding Prime Point Foundation (1999):

In 1999, Srinivasan took voluntary retirement from banking to establish the Prime Point Foundation, a non-profit organisation dedicated to promoting communication awareness, digital journalism, and leadership skills. Since its inception, the Foundation has grown into one of the leading institutions in India for communication training, image auditing, and PR services.

The Foundation’s flagship initiative, PreSense eMagazine, was launched on the suggestion of Dr. APJ Abdul Kalam to promote positive journalism. This digital-only publication, which has been continuously published since 2006, focuses on building a positive image of individuals, organisations, and national issues. Under Srinivasan’s leadership, PreSense has become a significant platform for thought leadership and has gained widespread recognition in the digital media and communication industry.

Key Initiatives by Prime Point Foundation:

1. PreSense eMagazine: A platform for positive journalism, it focuses on inspirational stories and constructive discussions. It has been widely acclaimed for its unique editorial style, devoid of advertisements, and driven solely by volunteer contributions.
2. Sansad Ratna Awards: Founded in 2010, on the suggestion of Dr Abdul Kalam,  these awards honour the best-performing MPs in India. Dr Abdul Kalam himself launched the first award event in 2010. The awards are based on several criteria, such as participation in debates, raising questions, and attendance in Parliament. The Sansad Ratna Awards are presented annually and have grown into a prestigious event recognising parliamentarians for their exceptional contribution to public service. IIT Madras partnered with the Foundation for the first nine editions, with subsequent editions hosted in New Delhi.
3. Digital Journalists Association of India (DiJAI): This organisation focuses on digital journalism and equips journalists with the skills needed to navigate the evolving digital media landscape. DiJAI conducts regular workshops and training programs to raise awareness about the importance of digital literacy in journalism.
4. Next Gen Political Leaders (NGPL): Launched to develop leadership skills among young political aspirants, NGPL organises workshops, mentorship programs, and interactive sessions with senior politicians and thought leaders.
5. Education Loan Task Force (ELTF): This initiative addresses issues related to education loans, guiding students and parents on how to secure loans for higher education. The task force has helped thousands of families navigate the complex loan process.

Publications and Authorship:

Srinivasan is also a prolific author with 10 books and several articles published in PreSense eMagazine. His articles have been compiled into a PreSense Speaks series, and his book, "Vetrikku 7 Padigal", was one of the best-selling books published by the Ananda Vikatan group in Tamil. His contributions to public relations, communication, and digital journalism have earned him recognition from various organisations and institutions in India and abroad.

He is a communication teacher and visits several Universities to teach communication techniques.

Awards and Recognitions:

Prime Point Srinivasan has received several prestigious awards throughout his career, including:

• Bank of Baroda Award (1999) for his contribution to PR awareness in public sector organisations.
• Golden Triangle Award (2007) from Brahmakumaris for his efforts in promoting digital journalism.
• Narada Award (2016) from Rashtriya Swayamsevak Sangh (RSS) for his pioneering role in digital journalism.

Srinivasan has been honoured for his contributions to the PR industry, digital journalism, and public service.

Social Work and Philanthropy:

Srinivasan has always been committed to the cause of youth development and leadership training. He has worked on various social initiatives.

Key Websites and Social Media Links:

• Prime Point Foundation: www.primepointfoundation.in
• PreSense eMagazine: www.corpezine.com
• Sansad Ratna Awards: www.sansadratna.in
• Digital Journalists Association of India: www.dijai.in
• Education Loan Task Force: www.eltf.in
• All the publications of the Foundation https://tinyurl.com/PPFpublication

·        Twitter: https://www.twitter.com/primepoint

·        LinkedIn: https://www.linkedin.com/in/primepoint

·        Facebook: https://www.facebook.com/primepointfoundation

·        YouTube: https://www.youtube.com/@primepoint

Contact:

Email: prpoint@gmail.com