PRIME POINT Foundation, a non profit registered public trust was incepted during December 1999 by K.Srinivasan, Chairman and Managing Director of Prime Point Public Relations Pvt Limited, Madras with the following goals in mind :

• To create Public Relations and communication awareness amongst the Management students, Corporates in Public and Private Sector, Politicians, etc. 
• To enhance the professional skills for the Public Relations practioners, Journalists and other communicators  

The Foundation has been registered with Income Tax Authorities of Government of India and the Income Tax Department has also granted the exemption under 80 (G) of IT Act for all the donations received.